Summary: The 2018 Digital Outlook Report is a trends and strategy research report, which includes a “walk you through three areas that may be uncharted terrain for your organization: mobile optimization, tracking web conversion, and email deliverability.“ Ryann Miller of Care2 and Michael Johnston of hjc are part of the team which created the report, and join host Steve Boland to discuss the findings. The conversation includes email delivery rates, improving on email with list segmentation, mobile-first strategies in site creation, measuring “conversion” rates once a visitor comes to a charity web site, and much more! More information at https://nextinnonprofits.com/podcast
