Summary: A pleasure to welcome Babette Ten Haken to the show! She is the author of Do You Mean Business: Technical/Non-Technical Collaboration, Business Development, and YOU. She is the founder and president of Sales Aerobics for Engineers, LLC. TODAY'S SHOW NOTES: 1. A discussion about the challenges technical people face when interacting with customers and prospects. 2. Engineering schools, business schools, and even some sales teachers don't actually teach you how to have a conversation with the people who matter to your business... 3. Discussion about simultaneous translation, and it's importance to your ability to communicate? 4. "You are the physical embodiment of your company." 5. Team-selling verses the solo salesman. 6. "Adapt, adopt, and apply." 7. You can learn more about the book and Babette's company here. 8. You can purchase Babette's book here (affiliate link): ### If you enjoyed this show, and want to learn from more sales leaders like this one, subscribe to our podcast on iTunes here. It would be greatly appreciated if you would leave a customer review - and a positive rating - too!
