Getting On with Your Life: Mobile Banking Insights from Citi




ABA Banking Journal Podcast show

Summary: Mobile banking use is growing fast, and as mobile banking customers use it more frequently, they are able to move on more quickly to other life activities. That's an insight shared by Citi's Alice Milligan in this bonus episode. Her research shows that nearly half of all customers increased their mobile banking use in the past year. And mobile banking apps are designed to get customers in and out of the app quickly -- in "snippet" activities. With that convenience comes higher levels of customer confidence.