DP 173: Creating a Sustainable Content Strategy




Driving Participation Podcast:  What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations show

Summary: Julia Campbell has two pillars to her content strategy. Julia, an author and nonprofit consultant, joins in to talk about the elements that make up a sustainable content strategy and how social media plays into it all. She shares the three things that you should be using your digital marketing for, how social media has “revolutionized” human communication, how to post more provocative content beyond just news and announcements, and much more.