Summary: A few years ago I interviewed today’s guest about his martial arts business Science of Skill. And I’m going to be honest with you, I thought the site just looked OK. But Dan Faggella, the founder, told me privately how I didn’t understand marketing automation at all. He actually came back to Mixergy to teach a course on it. He opened my eyes to how much marketing automation can transform a business. What I didn’t know at the time was that he wanted to sell Science of Skill as he was building it. He tried and he failed. But he tried again and he had success. I want to find out how he did it. <p><a href="https://mixergy.com/interviews/science-of-skill-with-dan-faggella/"><img src="https://mixergy.com/interviews/science-of-skill-with-dan-faggella/?get-twitter-card=true&" alt="" class="alignnone size-full"></a></p><p>Dan Faggella founded the Science of Skill eCommerce company, and sold it for over $1MM to fund TechEmergence (Emerj), an artificial intelligence research platform.</p> <strong>Sponsored by</strong><br><p><a href="http://www.toptal.com/mixergy" rel="nofollow">Toptal</a> – If you’re having trouble finding developers, Toptal is a network of elite pre-vetted software developers. You tell Toptal what you’re looking for, they search their network for the best people, they test the candidates, and then they present you with only the candidates who meet your individual needs. Once you pick someone you can start work with them the next day. They offer a no-risk trial period. Go to <a href="http://www.toptal.com/mixergy" rel="nofollow">Toptal.com</a>. Get the best of the best right now.</p> <hr> <p><a href="http://www.activecampaign.com/mixergy" rel="nofollow">ActiveCampaign</a> – Improve your marketing & sales processes by upgrading to an automated platform. Start sending follow-up that adapts to your customers’ behavior so you are sending the perfect message at the perfect time. You’ll have happier customers and higher conversions. See why over 150,000 marketers use ActiveCampaign to create intelligent marketing that gets better results.</p> <p>If you’re with one of their confusing competitors and you want something new, you owe it to your business to check out <a href="http://www.activecampaign.com/mixergy" rel="nofollow">ActiveCampaign</a>.</p> <p>More interviews -> <a href="https://mixergy.com/moreint" target="_blank">https://mixergy.com/moreint</a><br> Rate this interview -> <a href="https://mixergy.com/rateint" target="_blank">https://mixergy.com/rateint</a></p>
