Eureka 95: Of a Kind




Monocle 24: The Entrepreneurs show

Summary: Claire Mazur and Erica Cerulo are the women behind New York-based Of a Kind, an online marketplace with a focus on emerging designers in fashion, homeware and jewellery. They met in university, bonding over their keen eye for fashion. Both moved to the Big Apple, Mazur working in art and Cerulo in the magazine industry. A good idea and a long email chain in 2010 led to the pair creating Of a Kind, a business that remains true to its original concept today.