![The Michelli Experience show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/027/608/small/the-michelli-experience.jpg)
Summary: <p>In this week's episode, Dr. Michelli discusses why many brands have softened their traditional media buys and have focused instead on paying influencers to position products. </p>
Summary: <p>In this week's episode, Dr. Michelli discusses why many brands have softened their traditional media buys and have focused instead on paying influencers to position products. </p>