![HBR IdeaCast show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/026/923/small/hbr-ideacast.jpg)
Summary: Joshua Gans, a professor at the University of Toronto’s Rotman School of Management, advises against trying to commercialize a new technology or product before considering all the strategic options. He talks through some questions entrepreneurs should ask themselves — like, collaborate or compete? — and outlines a framework he and his fellow researchers have found to work best for startups. Gans is the coauthor of the article “Do Entrepreneurs Need a Strategy?”