![Hanselminutes - Fresh Talk and Tech for Developers show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/083/867/small/hanselminutes-fresh-talk-and-tech-for-developers.jpg)
Summary: Not every startup starts up smoothly. Alex Papadimoulis shares his stories of near-failure moving from a consultancy to a software company while working on a wildly popular blog at night. What mistakes did his company make in sales and marketing, and how long did it take them to change course?