Summary: This episode is based on <a href="http://www.authormedia.com/you-can-blog-your-book/">this blog post</a> on Author Media.<br> [00:00:01] This is novel marketing, the show for novelists who aren’t necessarily fond of marketing but still want to become best selling authors. Episode 132. I’m James L. Rubart, but you can call me Jim.<br> [00:00:14] I’m Thomas Umstattd Jr. And in this episode we’re going to talk to you guys about how to blog your book and if you should blog your book. But first, there is some news on the personal front we need to talk about. I’m talking this is big multiple drumroll announcement, so Thomas, do you wanna take it away?<br> [00:00:34] Yes, you know that old child sings song first comes love, then comes marriage, then comes the baby and the baby carriage. Well, I have now completed the entire sing-song.<br> [00:00:44] So the trifecta is done. That’s right.<br> [00:00:47] My wife and I are expecting a new little one to join our family here in October and we’re very excited about that.<br> [00:00:54] Ok. Let’s get details. What is the due date?<br> [00:00:57] It’s October 7th so we may have some missed episodes about that time and finding a quiet place to record is going to become a little bit more of a challenge. I’m looking forward to it.<br> [00:01:10] Well congratulations that is just so awesome. You guys are going to be phenomenal parents. No doubt about that. So congrats. That’s cool.<br> [00:01:18] Thank you. Thank you. And to commemorate the new baby we’re going to do something we have never done in five years of the novel Marketing Podcast. So until today we’ve been focused primarily on fiction authors and for those of you who are novelists don’t worry our focus is still going to be for you. But we thought once every 132 episodes would probably be a good idea to give an episode specifically for nonfiction writers. What? What?<br> [00:01:46] So we were surprised how many nonfiction writers listen to this show and they kind of have to eat the crumbs from the table sometimes when we focus on novelists so now we’re going to make you your very own meal. And specifically we’re going to talk about how to blog your book ahead of time.<br> [00:02:03] Right. So we’re talking about while we’re talking about in the intro you heard us say that we are going to talk to you guys about how to blog your book. We are talking about nonfiction books we’re not talking about fiction. We’ll touch on that just real quickly later on. But we’re talking specifically if you’re a nonfiction writer.<br> [00:02:20] That’s right. If you’re writing fiction blogging your book ahead of time is hard and not recommended. And the reason why it’s hard is that fiction has to be read linearly. So for Chapter 2 to make sense, people have to have already read chapter one. And when you first start blogging, no one’s reading your blog. And so it makes it really hard to enter your story. It can work. I know authors who’ve pulled it off but it’s very tricky and very challenging. And that’s not what we’re gonna talk about in this episode. If you have successfully blogged your novel or you used a service like wattpad and you want to tell us about it, shoot us an e-mail. Maybe we’ll have you on the show. We’ll talk about blogging your novel, but specifically I want to talk about blogging your nonfiction book since nonfiction books aren’t necessarily linear. Right. The order of the chapters often — you know when I was writing my nonfiction book the order of the chapters changed every month while I was working on it and for the people who backed the kickstarter, what they got in the final book ended up being very different because as I worked on I realized the order needed to change.
