Episode 131: How are having a distinct POV, a Trojan Horse and Voice related? With guest Stephen Woessner

Summary: The latest episode of Build a Better Agency is all about voice but from three very different perspectives. First my guest Stephen Woessner and I tackle how an agency can find its own unique point of view/voice. Then, we define the Trojan Horse of Sales which his all about giving your prospects a voice and finally we explore the emerging power of voice-controlled devices like Amazon’s Echo and how agencies can capitalize on it.