CEOs, Celebrities, and Politicians Turn to One Man When Their Reputations Are on the Line

Summary: When a big time CEO, celebrity, or politician is thrust into an unwanted and unfavorable media spotlight, more than anyone else their first call goes to “The Fixer,” public relations guru Michael Sitrick, founder of Sitrick And Company. Sitrick earned the nickname “The Fixer,” because like the fictional fixer in the movie Pulp Fiction, his reputation clients look to him to wash away the splatter and gore of their media messes.