Building a Global Reputation in a Lofty Niche: Award-Winning Mountain Climber and Author Vern Tejas on Marketing Smarts [Podcast]

Summary: In this podcast, award-winning mountain climber and guide Vern shares the story of how he built a global reputation for guiding people on some of the world's most daunting climbs, and discusses one of his books, Seventy Summits: A Life in the Mo