Summary: In reviewing over 1000 brands over the past decade and working with startups to household brands, Derek Champagne has identified 5 common crisis points in branding and marketing and how to build campaigns that get results. Derek is a serial entrepreneur with over 15 years of experience developing effective marketing campaigns. Derek shares his story of growing up from humble beginnings, on stage at age of 3, his years as a Hollywood musician, and his diverse journey to get where he is today. He is the Founder & CEO of The Artist Evolution, a full service agency building memorable brands, marketing tools and campaigns for startups to household brands. Derek is also the author of the best-selling marketing book Don’t Buy a Duck and the host of the popular Business Leadership Series podcast, that also airs as a weekly business show on ESPN radio regionally. Today's show is sponsored by Audible.com. Audible.com is a leading provider of spoken audio entertainment and information. Listen to audiobooks whenever and wherever you want. Get a free book when you sign up for a 30-day free trial at audibletrial.com/businessgrowth.
