Summary: Fight a price war NOT with lower price, BUT with even higher spending. 1. Higher spending of differentiation strategies 2. Higher spending of sales 3. Higher spending on CS My client's Early Bird Satisfaction Service Take a look at your product or service. Focus on a certain channel or specific stage of customer's journey. Then, spend high of your time, resources, efforts on them. This can be your valuable marketing tactic and brand builder. Reach me @chloedoyeon at Twitter, Facebook, and Instagram
