Create hype NOT by marketing dollar, BUT by kick ass UX with Florian Bohnert at Mobike NB7

Summary: Mobike, as the first to the market and Innovative IoT, data company, is transforming our quality of city life through transportation. As a brilliant leader and communicator, Florian shared sharp insights on growth, marketing, and partnership strategy today. It’s NOT by spending marketing dollar that you create hype, BUT by having a kick ass user experience Guerrilla marketing history behind UBER, Mobike and others Marketing dollar is usually spent without clear ROI, UI/UX is more valuable in the long run Focusing on user experience is the key aspect to increase stickiness Focusing on UX to increase brick 3 of the user acquisition process (acquisition, activation, retention, revenue, referral) And others as well Learning from company growth from dozens to hundreds of employees Entrepreneurship in China Prerequisites to be a fast growing company in addition to great product Mobike story and vision   LinkedIn @florianbohnertTwitter @mobikeflo   Facebook Page @thechloedoyeon