Summary: Customer service and levels of communication. DISARMING customers and having good communication skills. Inspiration for design, balancing form and function, and the design of everyday things. Finding substance in your why. Pete delves into personal struggles with importing and makes a decision to make it in America. Going all in on your why. BEING READY FOR ABSOLUTE FAILURE, BUT FAILURE NOT BEING AN OPTION. EARNING GRIT, AND EMOTIONAL CALLUSES.
