Summary: <p>Understanding your customers is the key to success in any business. Jeffrey Shaw has cultivated that understanding throughout the years, and he knows how to best approach his customers and speak their language through lingo. Hear his story about starting his photography and media venture, learning the hard way that he needed to shift his base, and more in our latest episode!</p> <p><a href="https://www.squarespace.com/" target="_blank" rel="noopener">Squarespace </a>– Chances are there’s a project you want to start this year. Squarespace can help you do that. Go to <a href="https://www.squarespace.com/" target="_blank" rel="noopener">squarespace.com</a> for a free trial, and when you’re ready to launch use the offer code “unmistakable” to save 10% off your first purchase of a website or domain.</p> <p><em>Jeffrey Shaw is a new media artist and researcher. He is a portrait photographer, speaker, and author of <a href="https://www.amazon.com/LINGO-Discover-Customers-Language-Irresistible/dp/0999518704/ref=sr_1_1?s=books&ie=UTF8&qid=1518613038&sr=1-1&refinements=p_27%3AJeffrey+Shaw" target="_blank" rel="noopener">LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible </a></em></p> <p>Understanding your customers is the key to success in any business. Jeffrey Shaw has cultivated that understanding throughout the years, and he knows how to best approach his customers and speak their language through lingo. Hear his story about starting his photography and media venture, learning the hard way that he needed to shift his base, and more in our latest episode!</p> <p><a href="https://www.squarespace.com/" target="_blank" rel="noopener">Squarespace </a>– Chances are there’s a project you want to start this year. Squarespace can help you do that. Go to <a href="https://www.squarespace.com/" target="_blank" rel="noopener">squarespace.com</a> for a free trial, and when you’re ready to launch use the offer code “unmistakable” to save 10% off your first purchase of a website or domain.</p> <p><em>Jeffrey Shaw is a new media artist and researcher. He is a portrait photographer, speaker, and author of <a href="https://www.amazon.com/LINGO-Discover-Customers-Language-Irresistible/dp/0999518704/ref=sr_1_1?s=books&ie=UTF8&qid=1518613038&sr=1-1&refinements=p_27%3AJeffrey+Shaw" target="_blank" rel="noopener">LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible </a></em></p>
