SFFMP 172: Making It as a Newer Author, Marketing YA Fantasy, and are Vampires Still “In”?

Summary: Like many new authors, Caroline Peckham‘s first series, a YA fantasy adventure, The Rise of Isaac, didn’t sell as well as she’d hoped. For her second series, she did a lot of market research and switched to a more popular type of YA fantasy, vampires in a contemporary paranormal setting. She also adopted some more effective marketing tactics and had a