Summary: Facebook has long preached the importance of social media being an extension of human to human interactions but lacked the platform or algorithm to reward brands for doing so. This all changed on January 11, 2018, as Mark Zuckerberg stated that: “If what we’re here to do is help people build relationships, then we need to adjust.” Brian will walk the audience through the strategy shift to create meaningful community interactions, empower employees, and leverage both influencers and fans.
