3 things your prospects might be thinking if your “benefits driven” marketing isn’t working

Summary: Unless you’re TOTALLY NEW to business and marketing, you’ve probably heard that the best marketing messages have a whole lot more to do with the BENEFITS of what you sell than the FEATURES of what you sell. I’m going to assume you’re already at least somewhat familiar with that concept, though-- because it’s really just the tip of the iceberg. So what if your ad, your sales page, your video or your email is CHOCK FULL of benefits, but still, no one’s buying?