Summary: When I think about brand, Derrick Daye, one of the preeminent thought leaders in branding for the last ten years or more comes to mind. You may be familiar with Derrick; in 2006 he launched a website called Branding Strategy Insider. Back in the day it was a blog about branding, and today, it still functions that way, but for many people, it’s a branding bible of sorts. Derrick and his team use real examples and case studies to teach the art and science of brand.
