Summary: The concept of peer-to-peer is nothing new, but it has certainly changed over the years with the advent of technology. Dorene Ocamb, senior director of integrated marketing at MADD, joins this session to explore what peer-to-peer really is (it's simpler than you think) and how technology has offered new ways for constituents to engage with your organization and spread your mission. She describes what she sees as a "renaissance of participation" and how younger generations are changing the peer-to-peer game.
