Summary: Using a donor's first name on a donation receipt. Making the "donate" big and easy to find. These seemingly small changes make a big difference in not just improving your organization's donor conversion rate but also the donor’s experience of giving to your cause. Abby Jarvis, contact director at Qgiv, joins to explore the small changes that lead to big results when it comes to donation pages. Abby shares how you can make the experience as simple and meaningful as possible for a potential donor.
