#1557 How 50 Cent, KISS, and Aerosmith are using Messenger marketing




Startup Stories - Mixergy show

Summary: I am so frickin’ fascinated by chatbots and it’s because I recognized that reaching my audience via email was a losing proposition. No matter how much effort we were putting into better headlines, better copy, whatever, people just don’t love email. The benefit of Messenger is we don’t write long messages, we write short messages that will reach them and they actually check it. Well, today’s guest is the founder of a Messenger marketing platform that helps e-commerce companies connect with customers and drive sales. Matt Schlicht, of Octane AI, showed me what he does and blew my frickin’ mind. I invited him here because I think anyone who’s interested in Messenger as a way of communicating with customers has to see what they have done. <p><a href="https://mixergy.com/interviews/octane-ai-with-matt-schlicht/"><img src="https://mixergy.com/interviews/octane-ai-with-matt-schlicht/?get-twitter-card=true&amp;" alt="" class="alignnone size-full"></a></p><p>Matt Schlicht is the founder of Octane.ai, a messenger marketing platform that helps ecommerce companies connect with customers and drive sales.</p> <strong>Sponsored by</strong><br><p><a href="http://www.activecampaign.com/mixergy" rel="nofollow">ActiveCampaign</a> – Improve your marketing &amp; sales processes by upgrading to an automated platform. Start sending follow-up that adapts to your customers’ behavior so you are sending the perfect message at the perfect time. You’ll have happier customers and higher conversions. See why over 150,000 marketers use ActiveCampaign to create intelligent marketing that gets better results.</p> <p>If you’re with one of their confusing competitors and you want something new, you owe it to your business to check out <a href="http://www.activecampaign.com/mixergy" rel="nofollow">ActiveCampaign</a>.</p> <hr> <p><a href="http://www.mailshake.com/mixergy" rel="nofollow">Mailshake</a> – Mailshake is an easy-to-use way of taking away the pain point of high volume emails while still being personal and not ending up in the “promotions” tab in Gmail. Use it as a biz dev tool to reach out to prospects on your target customer list. <a href="http://www.mailshake.com/mixergy" rel="nofollow">Mailshake</a> is light weight and low cost email software for marketers and sales folks.</p> <p>More interviews -&gt; <a href="https://mixergy.com/moreint" target="_blank">https://mixergy.com/moreint</a><br> Rate this interview -&gt; <a href="https://mixergy.com/rateint" target="_blank">https://mixergy.com/rateint</a></p>