Leading with the Customer Education Approach and more with Rick Cesari Founder of Cesari Media

Summary: Rick Cesari was the first person to use an infomercial to build a national brand name (Juiceman®) and then apply the same strategy to launch a number of other products and brands into the stratosphere. He is the founder and CEO of Cesari Media, a full-service direct response marketing agency that provides production, media buying, interactive, and campaign management services.