Summary: <p>Think you've heard all there is to hear about "target market" and "picking a niche"? </p><p>I thought I had too, until this conversation with Amanda.</p><p>Before you skip this episode because you're tired of the same advice (seriously, I feel you!), you have to hear from Amanda. Talk about <strong><em>a totally refreshing and clear approach</em></strong> to this murky, complex subject. </p> <pre><code> <img class="thumb-image" data-image="https://static1.squarespace.com/static/586c0773ebbd1a367d451544/t/58d83be1440243314dc6fbd4/1490566126864/" data-image-dimensions="719x712" data-image-focal-point="0.5,0.5" data-load="false" data-image-id="58d83be1440243314dc6fbd4" data-type="image" src="https://static1.squarespace.com/static/586c0773ebbd1a367d451544/t/58d83be1440243314dc6fbd4/1490566126864/?format=1000w" /> </code></pre> <p> </p><p>In this episode Amanda lays out: </p><ul> <li>a 6 month roadmap for using a specific target market to power up your business</li> <li>how to approach target market if you feel your business can help <em>everyone</em> </li> <li>what to do if picking a target market makes you feel "stuck in a box"</li> <li>how to keep your potential customers' "BS meter" from going off when they find you</li> <li>how to get the right people to your website... and turn them into real customers</li> <li>exactly how to create attractive email opt-in offers & the process for keeping new readers engaged </li> </ul><p>Seriously, there's so much here in this conversation and Amanda generously holds nothing back. </p><p>Are you putting this framework to use? I'd love to hear about it! Find me on social media (@stephcrowder_) or send me an email (steph@fizzle.co) to let me know! </p> <p></p><p> </p><p>SHOW NOTES:</p><ul> <li><a target="_blank" href="http://wellpreneurbook.com">Amanda's book</a></li> <li><a target="_blank" href="http://wellpreneuronline.com">Amanda's website</a></li> <li><a target="_blank" href="http://freshbooks.com/clarity">Freshbooks</a></li> <li><a target="_blank" href="http://minimalistbaker.com">Minimalist Baker</a></li> <li><a target="_blank" href="http://fizzle.co/courage">Customer Conversations from Fizzle {grab your free 5 week trial}</a></li> </ul> <pre><code> <img class="thumb-image" data-image="https://static1.squarespace.com/static/586c0773ebbd1a367d451544/t/58d816f31e5b6cc3c4fe8770/1490556664311/" data-image-dimensions="198x97" data-image-focal-point="0.5,0.5" data-load="false" data-image-id="58d816f31e5b6cc3c4fe8770" data-type="image" src="https://static1.squarespace.com/static/586c0773ebbd1a367d451544/t/58d816f31e5b6cc3c4fe8770/1490556664311/?format=1000w" /> </code></pre>
