Ep 042 // How to Be Seen as the Go To Expert in Your Industry with Reina Pomeroy (Clarity)
Summary: <p>Welcome to the second conversation I'm having with Reina Pomeroy, the life and biz success coach behind <a target="_blank" href="http://reinaandco.com">Reina & Co</a> who emphasizes heart based business. She helps people pinpoint what's most important to them so they can become the go-to expert in their industry.</p><p>We're diving deep into Reina's area of expertise, which is <strong><em>visibility</em></strong> -- aka, how to show people you actually exist, and be known as a go-to expert in your industry.</p> <pre><code> <img class="thumb-image" data-image="https://static1.squarespace.com/static/586c0773ebbd1a367d451544/t/5962be7b414fb5783d0f7001/1499643527217/" data-image-dimensions="720x730" data-image-focal-point="0.5,0.5" data-load="false" data-image-id="5962be7b414fb5783d0f7001" data-type="image" src="https://static1.squarespace.com/static/586c0773ebbd1a367d451544/t/5962be7b414fb5783d0f7001/1499643527217/?format=1000w" /> </code></pre> <p>In this episode Reina is going to teach us two of her signature strategies -- she'll tell us about her <strong>Social Glue Coffee Chats,</strong> as well as how she implements <strong>verticals</strong> in her business to dictate what she's really about and provide value around those subjects.</p><p>Reina's teaching us: </p><ul dir="ltr"> <li>How to figure out what you want to be known for </li> <li>One simple and powerful tactic you can use today to start making a name for yourself (all you need are the email addresses of your family & friends) </li> <li>How to make your business idea jump out at you</li> <li>Handling "cliquey vibes" in Facebook groups or other places you might be hanging out </li> <li>The concept of verticals in our businesses and how we can use them to plan content and show up as professionals </li> </ul><p>“You don’t need all the fancy schmancy stuff in order to do visibility well.” </p><p>“When you are very clear about what you do, the competition doesn’t exist.” </p> <p>SHOW NOTES: </p><ul dir="ltr"> <li><a target="_blank" href="https://fizzle.co/courses/customer-conversations">Customer Conversations (get 5 weeks free at Fizzle)</a></li> <li><a target="_blank" href="https://www.facebook.com/groups/SavvyBusinessOwners/">Savvy Business Owners group</a></li> <li><a target="_blank" href="https://www.facebook.com/groups/PowerSheetsGroup/">Powersheets group</a></li> <li><a target="_blank" href="http://reinaandco.com/socialglue">Social Glue: Reina's free resource</a></li> <li><a target="_blank" href="http://reinaandco.com/verticals">Verticals: Reina's free resource </a></li> </ul><p> </p>
