Ep 044 // How to Write Compelling Copy That Turns Lurkers into Buyers with Ashlyn Carter (Clarity)
Summary: <p>Welcome to Part Two of my conversation with <a target="_blank" href="http://ashlynwrites.com">Ashlyn Carter</a>, a sharp & sweet conversion copywriter for creative entrepreneurs! </p> <pre><code> <img class="thumb-image" data-image="https://static1.squarespace.com/static/586c0773ebbd1a367d451544/t/596c0937cd0f68fd3582cc22/1500252480860/" data-image-dimensions="729x724" data-image-focal-point="0.5,0.5" data-load="false" data-image-id="596c0937cd0f68fd3582cc22" data-type="image" src="https://static1.squarespace.com/static/586c0773ebbd1a367d451544/t/596c0937cd0f68fd3582cc22/1500252480860/?format=1000w" /> </code></pre> <p></p><p>This might just be one of the most info-packed Clarity episodes to date. Ashlyn & I couldn't decide between two awesome topics, so we decided to give it all! </p><p>If you struggle to figure out how to craft your message in a way that truly lures people in, I think this episode will be perfect for you. </p><p><strong>The truth is, there's no magic bullet to copywriting</strong>. There's no voo doo formula here. This is about really listening and paying attention to the market, simplifying your message, and crafting your copy in a way that truly resonates. </p><h3>In this Clarity episode, you'll learn:</h3><ul dir="ltr"> <li>The concept of customer led copy, and how great copy is assembled instead of created out of thin air</li> <li>How to leverage the words on your website in a way that actually gets you PAID</li> <li>How to "coach the conversion" -- aka, the 5 steps your audience needs to walk through to go from new follower to paying customer </li> <li>7 little known secrets to copywriting that will make all the difference in your business </li> </ul> <p></p><h3>SHOW NOTES: </h3><ul dir="ltr"> <li><a target="_blank" href="https://fizzle.co/sparkline/writing-copy-for-web">Writing Copy for the Web: A Guide for Copywriting </a></li> <li><a target="_blank" href="https://www.amazon.com/dp/B00UD7AX66/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1">Ask by Ryan Levesque</a></li> <li><a target="_blank" href="http://rayedwards.com/">Ray Edwards</a></li> <li><a target="_blank" href="https://www.amazon.com/Breakthrough-Advertising-Eugene-M-Schwartz/dp/0887232981">Breakthrough Advertising by Eugene Schwartz</a></li> <li><a target="_blank" href="https://www.amazon.com/dp/B00BATNNZY/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1">Jab Jab Jab Right Hook by Gary Vaynerchuk </a></li> <li><a target="_blank" href="http://fizzle.co/courage">Start a Blog That Matters -- 5 weeks free at Fizzle</a></li> <li><a target="_blank" href="https://www.grammarly.com/">Grammarly </a></li> </ul>
