Ep 050 // Leveraging Authentic Storytelling to Sell Out an In-Person Event with Megan Hale (Clarity)
Summary: <p>In today's Clarity episode we're talking about something I'm super curious to learn more about: in-person retreats with your customers!</p> <pre><code> <img class="thumb-image" data-image="https://static1.squarespace.com/static/586c0773ebbd1a367d451544/t/5991be636a49633ef8e4858c/1502723690748/" data-image-dimensions="720x721" data-image-focal-point="0.5,0.5" data-load="false" data-image-id="5991be636a49633ef8e4858c" data-type="image" src="https://static1.squarespace.com/static/586c0773ebbd1a367d451544/t/5991be636a49633ef8e4858c/1502723690748/?format=1000w" /> </code></pre> <p></p><p> </p><p>Megan Hale is the host of Wild & Holy Weekend. Here's how she describes it: </p><p>"Wild & Holy Weekend is a unique experience for 10 women to gather around a fire, celebrate our power, break bread, and dive into the pure truths of our souls while embracing the concept that we can be both<strong> scared and ready, unsure and certain, still evolving and confident."</strong></p><p>Megan's recent inaugural W&H Weekend was a total success -- she sold every single spot. </p><p>But before that... she tried to host an in-person event, and it completely flopped. </p><p>So today, Megan is letting us peek behind the curtain in order to show us what went wrong, what she changed and how Wild & Holy Weekend has become the definition of Meaningful Work for her. </p><h3>In this Clarity episode, you'll hear: </h3><ul> <li>The flop of Megan's first in person event (why it flopped, and what went wrong)</li> <li>What she changed in her process & in herself for the second time around (which led to selling out!)</li> <li>How to create an emotional connection to an event, leading customers to click "buy" </li> <li>All about marketing an in-person retreat: when to start & how to do it in order to sell out</li> <li>How to make your customers feel <em>awesome</em> -- not pressured -- during a sales process</li> </ul> <p></p><p> </p><h3>Show notes:</h3><ul><li><a target="_blank" href="http://www.megan-hale.com/wild-holy-weekend/">Wild & Holy Weekend </a></li></ul>
