Summary: <p>In this episode of the Unmistakable Creative, Basecamp Co-Founder David Heinemmer Hanson talks about unlearning everything that we know about business. </p> <h3>HIGHLIGHTS: </h3> <ul> <li>How being a blog reader lead to becoming the co-founder of a company </li> <li>The power of exposing yourself to the right group of people </li> <li>Why we can’t necessarily predict the the future based on our past</li> <li>Leveraging a deep seated mistrust of authority to your advantage</li> <li>The danger of misapplying patterns where the context does not match </li> <li>Breaking our cultural conditioning that keeps us from reaching from our true potential </li> <li>Why effort and output are not proportionate </li> <li>The myth that straight A’s leads to success</li> <li>Learning to look at our work with no regrets </li> <li>Why the modern workplace is an interruption factory</li> <li>The intrinsic flow that comes from doing work we live</li> </ul> <h3>QUOTES</h3> <p>I’ve learned the most important thing for my happiness is to define my own parameters of success</p> <p>You make terrible decisions on an empty stomach </p> <h3>BOOKS </h3> <p><a href="http://www.amazon.com/gp/product/0307463745/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=0307463745&linkCode=as2&tag=unmistakab02-20&linkId=RL2YQID7RMFNLRBS">Rework</a></p> <p><a href="http://www.amazon.com/gp/product/0804137501/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=0804137501&linkCode=as2&tag=unmistakab02-20&linkId=E5ZD73B2QW4WLCHZ">Remote: Office Not Required</a></p> <p></p> <p><em>“David Heinemeier Hansson is the <a href="http://david.heinemeierhansson.com/#rails">creator of Ruby on Rails</a>, <a href="http://david.heinemeierhansson.com/#basecamp">founder & CTO at Basecamp</a>(formerly 37signals), <a href="http://david.heinemeierhansson.com/#rework">best-selling author</a>, <a href="http://david.heinemeierhansson.com/#driver">Le Mans class-winning racing driver</a>, <a href="http://david.heinemeierhansson.com/#speaker">public speaker</a>, <a href="http://david.heinemeierhansson.com/#photographer">hobbyist photographer</a>, and <a href="http://david.heinemeierhansson.com/#family">family man</a>.</em></p>
