The Importance of Packaging in Private Label Brands | Ep. #65 - Q&A Selling Online - From Amazon FBA to Shopify, Digital Marketing and Facebook Ads
Summary: The Importance of Packaging in Private Label Brands<br> Private Label the beautiful love of mine.<br> I honestly really enjoy building private label products and PL brands.<br> It is probably the single biggest hobby of mine.<br> Yes, I consider it a hobby and not work, because I enjoy it so much.<br> From picking a product, designing the label, writing the sales copy, and see the product gain life is a beautiful process.<br> Today I want to talk about the importance of packaging in private label!<br> Actually, packaging is super important for any kind of product that has a “Shelf Exposure”<br> Shelf exposure means the product will be displayed for sale at a physical location, like brick and mortar or even a hipper store like Walmart, Target, Lowes, etc.<br> Why is product packaging important in retail?<br> It may be the number 1 factor that will make people find you on a shelf.<br> When someone is walking down aisle at Walmart the one thing that is NOT on their mind is:<br> – “I need to find brand name Quin Butter”<br> If they need butter, they will be looking for the butter they used the last time, the cheapest or the healthiest! Not, your brand name<br> So, to help them see your “butter” you need to have a packaging that will catch their eye.<br> Sidenote: I like how the “noisy” butter stands out in the image above!<br> What we will do in future episodes will be buying different items with amazing packaging,<br> opening it and seeing what works and what doesn’t.<br> I will call this the “package Hacking”<br> This one after a few episodes about packaging I can create a cheat sheet about packaging, rules and laws of packaging and best practices.<br> Today we will leave it at this, and I will get into the “meat and potatoes” of Private Label packaging soon.<br> Now, before you go, please have a listen to episode #37 where I tell the story of the <a href="http://qasellingonline.com/50-million-2-pizzas-bitcoin-pizza-ep-37/">most expensive pizzas in the world</a>.<br> Thanks<br> QA<br> <br> <br> <br> <br>
