Ep 131: Reverse Engineer Your Editorial Calendar




Ann Kroeker, Writing Coach show

Summary: Not long ago, I presented to you the concept of a writing pipeline. The stages are:<br> <br> Research<br> Ideas<br> Drafts<br> Final Edits<br> Shipped<br> Archive (or Portfolio)<br> <br> A project enters the pipeline when it’s an idea, germinating and growing in the idea folder. It’s a more formal project when it hits the draft stage.<br> <br> Each stage of development takes time, and you’ll see your writing life take off when you identify and schedule each stage.<br> <br> Use an editorial calendar, and you'll line up your projects—and each stage of each project—churning out content more reliably, meeting deadlines and reaching goals.<br> How Long Will It Take?<br> When you first begin using an editorial calendar, however, it can be hard to know when to work on the various stages of a given project. It’s difficult to map it out when you don’t know how long things take and you’re not sure what you need to do in each stage.<br> <br> To figure it out, reverse engineer the process.<br> <br> Start with the end and work your way back.<br> <br> If you’d like, you can use an individual Project Planning Worksheet for this that has a simple grid. In hopes of simplifying the process and motivating you to take action, I’ve made a planning sheet available for you to download.<br> <br> <br> <br> You won’t have to use these forever, but they can be great while discovering stages, time frames, and projected due dates for each stage.<br> Case Study: Blog Post<br> Let’s say I want to publish a blog post at my website on January 19. And I’m going to write about finding creative writing spaces to do our work. Or maybe it’ll be about creatively finding writing spaces. Either way. that’s what I’ll use as my working title: “Creative Writing Spaces."<br> Start at the End<br> The first step will be to write down the working title—“Creative Writing Spaces”—and the end date, or pub date: January 19.<br> <br> On the downloadable sheet, I include a space for notes, as well, in case you want to record an extra thought for later.<br> The Questions<br> While moving through the Project Planning Worksheet, I’ll ask:<br> <br> “What’s the stage before this?”<br> “What needs to happen so it’s ready for this stage?”<br> “How long will that take?”<br> <br> The answers to these three questions will point you to the next stage and deadline.<br> Discover the Stage Before Published<br> In this case, I’ll start the questioning. I’ll ask:<br> <br> What’s the stage before this?<br> <br> The answer? “Creative Writing Spaces” needs to be prepped in WordPress.<br> <br> What needs to happen so it’s ready for this stage?<br> <br> I’ll need the text and have to add some code and a photo. Add some tags.<br> <br> How long will it take?<br> <br> About an hour. And let’s say I’ll prep it the day before.<br> <br> I'll write on my worksheet—or I could write it directly on my editorial calendar and skip the worksheet—Prepped: January 18.<br> <br> Under "Notes," I could write down one hour or remind myself to refer to a blog post workflow. Anything to help me easily follow through.<br> What's the Stage Before Prepped?<br> As I continue working through my Project Planning Worksheet I ask:<br> <br> What’s the stage before this?<br> <br> This article needs to have been edited and proofread and in its final version before it can be prepped.<br> <br> What needs to happen so it’s ready for this stage?<br> <br> I need to have written the draft and allowed some time to edit and proofread.<br> <br> How long will that take?<br> <br> Let’s say I like to leave at least a day between the finished draft and final edits. That puts the work at January 16.<br> <br> I write on my worksheet—or directly on my editorial calendar—the finished article needs to be edited an...