Summary: This week we talk with our merchandising expert about ways to curate your shop for the holidays, how to forecast trends, and what you can do to take part in Etsy's holiday campaigns. —Check out the persona-based gift guides mentioned in this episode here: etsy.me/2zARqBO —You can find more info on the gift guides and our weekly hashtag campaign in the 2017 Holiday Merchandising Guide: etsy.me/2AGYUR8 —For more info on the sales event happening November 20-December 1, take a look at our Etsy Success 2017 Holiday Guide: etsy.me/2yyW1ka —And if you have a moment, please take our survey at etsy.me/podcastsurvey. Thanks!
