Summary: Buyers are bored with canned needs assessment questions. There is a way to get the information you need while also giving buyers a positive experience. Deb Calvert joins us to let us in on this all-new needs assessment, a simple shift you can make right away! Deb is President of People First Productivity Solutions. She is also the author of Stop Selling & Start Leading® and DISCOVER Questions®Get You Connected (one of the “Top 20 Most Highly-Rated Sales Books of All Time”). Deb has been named one of the "65 Most Influential Women in Business" and a top 50 Sales Influencer. She is also founder of The Sales Experts Channel and a Berkeley Instructor on Sales Development Principles, a certified Master of The Leadership Challenge® and Certified Coach, Sales & Leadership Speaker, Trainer. Today's show is sponsored by Audible.com. Audible.com is a leading provider of spoken audio entertainment and information. Listen to audiobooks whenever and wherever you want. Get a free book when you sign up for a 30-day free trial at audibletrial.com/businessgrowth.
