Summary: As Jen Martindale will say, having a brand strategy in place just the starting line—not the finish line. She helped the Yerba Buena Center for the Arts undergo a total rebranding, which doesn't mean a new logo. As Chief of Marketing, she helped the organization reach a new audience in a way that worked for them and created an image and strategy that communicates who the YBCA is. Learn about the role arts and culture play in enacting change.
