Summary: Some organizations suffer from failure to see things as the donors themselves see it. Nick Ellinger, vice president of marketing strategy for DonorVoice, joins to talk about how to create a connection between development and communications, and why communications in nonprofits is often one-sided. He explains how you can get real, substantive feedback from donors—and then how to actually use it. He shares some key advice on creating a personal connection, such as be careful what and how you ask.
