Summary: Ray Bard is one of the most successful business publishers in the world. He published The ONE Thing and the best-selling sales book of all time, The Little Red Book of Selling. Ray's newest bestseller is Fired Up! Selling, a quote book for salespeople. We talk about what it takes to create a bestseller, and you get a peek into the mind of a marketing genius. Ray's insight goes much deeper than writing – it applies to any business, product, or service. We recorded this conversation as part of our m
