![The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/049/482/small/the-tao-of-sports-podcast-with-troy-kirby.jpg)
Summary: In her 20 years with the San Francisco Giants, Annemarie Hastings helped craft one of the largest client relations programs for a Major League Baseball team front office. Hastings discusses how the Giants approached season ticket holders, renewals, and high-level client retention as well as building a strong brand through their front-line ambassadors at the ballpark and through their call staff.