Summary: Our guests Matt McLoughlin and Bill Hyers discuss their creative political strategy company WIN and how they are changing the face of political advertising. The Go Creative Show is supported by Hedge For Mac Kessler Crane Rule Boston Camera PremiumBeat Shutterstock News Shooter The PremiumBeat.com Song of the Week Listen to this weeks full track: Mohanam by Lekha Rathnakumar Spotlight: Matt McLaughlin and Bill Hyers Creative stratigist Matt McLaughlin and campaign manager Bill Hyers have joined forces to create WIN, a creative political strategy company. With WIN, Matt and Bill have produced videos for politicians like Bernie Sanders and Bill de Blasio, but it was their work for John Fetterman and and Randy Bryce that have changed the face of political advertising. We discuss how their approach is more impactful, their collaboration, blending politics and documentary, and much much more. TOPICS: Finding the authenticity in political candidates Developing trust with your clients WIN’s work for Randy Bryce, John Fetterman, and Bernie Sanders How commercial work can translate into political work The creative process The impact of social media on political advertising and much much more! SUBSCRIBE: LINKS: Ben Consoli on Instagram and Twitter The WIN Company SHOW SUPPORTERS: Hedge for Mac - The fastest way to backup media. Hedge Kessler - Innovative Tools for Filmmaking www.kesslercrane.com Rule Boston Camera - Buy. Rent. Create. www.rule.com // Rule's Event Page PremiumBeat - Premium Royalty-Free Music and Sound www.premiumbeat.com Shutterstock - Stock footage and photos you'll love www.shutterstock.com News Shooter - Making the real world look as good as cinema NewsShooter.com
