How to build a jewellery brand




Monocle 24: The Entrepreneurs show

Summary: Sheherazade Goldsmith and Laura Bailey are the founders of Loquet, a London-based luxury jewellery label. Since launching the brand in 2013, the pair have attracted an army of loyal fans and are now stocked in more than 60 retailers around the world, from Browns to Colette. This week they explain how they did it.