Summary: When Al Capone needed crates to smuggle liquor to his speakeasies, he bought boxes from a Chicago manufacturer called Ideal Box Co. Today, the company is run the Eisen brothers, whose great-grandfather started the business in 1924, and the Eisens are shaping a future that goes way beyond corrugated boxes. Ideal makes the point-of-purchase displays that dot the ends of supermarket aisles and beckon consumers into making impulse purchases. The Eisens believe that specializing in displays is the way out of the commoditized brown box. For more on Ideal, including photos, check out https://thedistance.com/ideal-box-co.
