Summary: Show Notes<br> <br> Lars Helgeson, founder and CEO of GreenRope, talks about Complete CRM [02:17]<br> <br> GreenRope has been able to keep a startup culture alive within the company. [02:19]<br> <br> Challenges that an integrated CRM can address: [04:00]<br> <br> * gathering information from all kinds of communication (marketing, sales, customer service)<br> * understanding how different communication channels work together and making them work effectively<br> * helping management understand what is actually happening in their business<br> <br> The traditional CRM model has different pieces of software which are difficult and expensive to link together. [07:59]<br> <br> On working with Elon Musk's Hyperloop program: GreenRope loves working with companies that have a similar forward-thinking culture. [10:31]<br> <br> It is the younger generation that is not tied to doing things the same way just because that's what everybody else is doing. [12:49]<br> <br> There are a lot of companies that are going out of business because they are holding on to the traditional way of doing things. [17:18]<br> <br> The shift in employee behavior has been a gradual process. [21:23]<br> <br> Did Gen Xers hear a lot of the same things that are now being said of millennials? [21:36]<br> <br> Millennials are very used to getting access to information very quickly. [22:12]<br> <br> What might happen if you try to force a millennial into doing something the way a baby boomer may have been used to doing? [22:30]<br> <br> How can millennials effect a change in the work environment? [23:00]<br> <br> It doesn't make any sense to call millennials 'entitled' and other such things just because they do things differently. Different is not bad. [23:30]<br> <br> Millennials need to learn to communicate well with an older generation. [24:43]<br> <br> Chris and Lars backtrack a bit: What is a CRM? [28:24]<br> <br> The younger somebody is, the less tolerant they are in dealing with clunky software. [33:40]<br> <br> How can baby boomers communicate well with millennials? Lars talks about his COO who knows exactly how. [36:41]<br> <br> Baby boomers need to be patient with millennials. [27:00][/vc_column_text][/vc_row]<br> <br> Quotes<br> <br> The real value the younger generation brings to the workforce is their different way of thinking. -- Lars Helgeson<br> <br> Even though the millennials are young, they have the fresh ideas that are going to drive what happens next. -- Lars Helgeson<br> <br> One of the greatest strengths of the millennial generation is that they are so free-thinking. -- Lars Helgeson<br> <br> <br> <br> Links and Mentions<br> <a href="https://www.greenrope.com/">GreenRope</a><br> <a href="https://www.ibm.com/">IBM</a><br> <a href="https://www.bbb.org/">Better Business Bureau</a><br> <a href="https://www.ama.org/">American Marketing Association</a><br> <a href="http://hyperloop.global/">Hyperloop Transportation Technologies</a><br> <a href="https://www.amazon.com/">Amazon.com, Inc.</a><br> <a href="https://startwithwhy.com/">Simon Sinek's website</a><br> <a href="https://www.highlevelwisdom.com/blog/">High Level Wisdom blog</a><br> <br> <a href="http://www.highlevelwisdom.com">Subscribe to our newsletter</a><br> <br> <a href="mailto:info@highlevelwisdom.com">Are you a CEO? We’d love to hear from you!</a><br> <br> <a href="https://www.highlevelwisdom.com/advertise/">Advertise on the show</a><br> <br> <br> <br> <br> <br> Thanks for tuning in! Share with us your thoughts. Send us your comments. You can also share with us on Instagram, Twitter, and Facebook @highlevelwisdom
