Summary: Erick Straghalis is a creative, brand and marketing strategist with over 16 years of experience. He currently works for StitchDX, a brand and digital marketing agency. Erick, his wife Elizabeth and sister in law Esther, launched a Fair Trade Subscription Box service in 2012. They partnered with mostly women-run cooperatives to deliver beautiful handmade goods to monthly subscribers. The service had 2,400 subscribers with $100K revenue. Due to strategic mistakes and family stress, they shut down in 2015.
