Summary: What would it look like to go from a shower thought, to launching one of the most popular and successful creative conferences in the nation, with NO prior experience? That’s the story of Joanna Waterfall, founder, and inspiration behind The Yellow Conference and Yellow Collective. Launching in 2014, The Yellow Conference began as a way to empower creative entrepreneurial women to become agents of good and has since attracted some of the most sought-after speakers and participants in the country. The success of the conference has paved way for Yellow to launch its membership society, Yellow Collective. In today's episode, we talk about the roots of creativity, pivoting from freelance to founder and how Yellow is continuing to impact the creative entrepreneur community.
