![Personal Trainer Podcast | Online Trainers Podcast | Fitness Marketing & Business Talk show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/078/733/small/personal-trainer-podcast-online-trainers-podcast-fitness-marketing-amp-business-talk.jpg)
Summary: Today I'm joined by Simon, owner of Iron Paradise Fitness. I’m going to be helping him take his latest successes to the next level. In particular, we chat about creating a conversion tool, which is a very specific piece of online content that actually turns people into clients and customers.