Summary: Dr. John Medina discusses his book Brain Rules with Jeff. Rule #8: Stressed brains don’t learn the same way as non-stressed brains. Rule #10: Vision trumps all other senses. Rule #11: Male and Female brains are different. Get your sales question answered on The Buyer’s Mind podcast! Email us at ask@jeffshore.com Want more of Jeff Shore’s advanced sales strategies? Visit www.JeffShore.com