Summary: Hosts Reed Smith and Chris Boyer tackle the topic of Search Engine Marketing (SEM) in this week’s episode, focusing their discussion on paid tactics. They briefly cover the various types of SEM, and then discuss effective ways organizations are ensuring their online marketing approaches produce results. They also discuss some of the current trends and challenges with SEM. This episode features and expert interview with Kevin Minnelli, CEO of Eruptr (a paid search marketing firm) in which he shares his experience managing SEM for hundreds of hospitals nationwide. Show Notes:: - How much waste is in the digital ad market: https://econsultancy.com/blog/69309-how-much-waste-is-in-the-digital-ad-market/ - Procter & Gamble Cut Up to $140 Million in Digital Ad Spending Because of Brand Safety Concerns: http://www.adweek.com/digital/procter-gamble-cut-140-million-in-digital-ad-spending-because-of-brand-safety-concerns/ - iProspect’s Paid Search Trends 2017 Search Report: : https://www.iprospect.com/en/us/insights/povs/paid-search-trends-2017-q2/ - Ad blockers are digging their own graves: https://venturebeat.com/2017/07/29/ad-blockers-are-digging-their-own-graves/ - The Campaign Against Facebook And Google's Ad "Duopoly" Is Going Nowhere:: https://www.buzzfeed.com/alexkantrowitz/the-campaign-against-facebook-and-googles-ad-duopoly-is?utm_term=.wlLpkOzMLy#.gf5YaKzqmy - Privacy Group Challenges Google Algorithm Tracking Consumers' Offline, Online Data: https://www.mediapost.com/publications/article/305100/privacy-group-challenges-google-algorithm-tracking.html Links: - Touchpoint podcast Twitter: https://twitter.com/touchpointpcast - Reed Smith Twitter: http://www.twitter.com/reedsmith - Chris Boyer Twitter: http://www.twitter.com/chrisboyer - Eruptr Twitter: https://twitter.com/eruptr - Kevin Minnelli LinkedIn: https://www.linkedin.com/in/minnelli/ - Eruptr: http://www.eruptr.com/ Sponsors: - Transparently: https://www.transparently.com/ - Influence Health: http://www.influencehealth.com/ - Binary Fountain:https://www.binaryfountain.com/
