Summary: Live from Cleveland, this week’s episode features audio captured at the Content Marketing World Cleveland Clinic Health Summit 2017. Hosts Reed Smith and Chris Boyer kickoff the podcast sharing high-level takeaways from the CMWorld 2017 conference before “rolling the tape” on a panel session that included Brian Gresh (Executive Director, Digital & Content Marketing at Cleveland Clinic), Aaron Watkins (Senior Director of Internet Strategy at Johns Hopkins Medicine) and Matt Schwabel (Senior Director, Integrated Marketing at Duke University Health). The panel session discussed current and future challenges of digital in healthcare. Notes:: - Brian Gresh on LinkedIn: https://www.linkedin.com/in/briangresh/ - Brian Gresh on Twitter: https://twitter.com/bmgresh - Aaron Watkins on LinkedIn: https://www.linkedin.com/in/watkinsaaron/ - Aaron Watkins on Twitter: https://twitter.com/aaronwatkins - Matt Schwabel on LinkedIn: https://www.linkedin.com/in/mschwabel/ - Matt Schwabel on Twitter: https://twitter.com/mschwabel - This Old Marketing Podcast: http://contentmarketinginstitute.com/pnr-with-this-old-marketing-podcast/ Links: - Touchpoint podcast Twitter: https://twitter.com/touchpointpcast - Reed Smith Twitter: http://www.twitter.com/reedsmith - Chris Boyer Twitter: http://www.twitter.com/chrisboyer - Chris Boyer website: http://www.christopherboyer.com/ - Social Health Institute: http://www.socialhealthinstitute.com/ Sponsors: - Transparently: https://www.transparently.com/ - Influence Health: http://www.influencehealth.com/ - Binary Fountain: https://www.binaryfountain.com/
