Summary: The other day, a principal friend emailed me this question:<br> >>Will, I’d like your thoughts on something I grapple with: that is the importance I place on staff approval of what I do or present…the need to be liked I know is crazy and irrational, but how do you deal with the knock back, hearing a negative comment or ignoring the nay-sayers etc.?<br> <br> <br> <br> <br> <br> (function($) {window.fnames = new Array(); window.ftypes = new Array();fnames[0]='EMAIL';ftypes[0]='email';fnames[1]='FNAME';ftypes[1]='text';fnames[2]='LNAME';ftypes[2]='text';}(jQuery));var $mcj = jQuery.noConflict(true);<br><br> <br> Principal Matters–The Book!<br> <a href="https://www.williamdparker.com/principal-matters-the-book/"></a><br><br> School leaders are very busy, so each of the twenty-four chapters is designed as a quick-read and followed with take-action questions for follow-up or reflection. If you want practical ideas on understanding your purpose, managing school teams, dealing with challenges, and leading with courage, action, motivation, and teamwork, go <a href="https://www.amazon.com/Principal-Matters-Updated-Expanded-Motivation/dp/154540058X/ref=sr_1_1?s=books&ie=UTF8&qid=1492868546&sr=1-1&keywords=principal+matters+updated+expanded" target="_blank">HERE</a> to pick up a copy for you or your team.<br> Messaging Matters<br> <a href="https://www.solutiontree.com/products/messaging-matters.html"></a><br><br> Harness the power of messaging to create a culture of acknowledgment, respect, and celebration. Written specially for leaders, this title is divided into three parts, helping readers to maximize their role as chief communicators with students, teachers, and parents and community. Each chapter includes suggestions for using digital tools to enhance messaging and ends with reflection questions and practical next steps.<br>
